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Primary Children's Hospital provides lifesaving care for their patients. They wanted their new site to be a more comforting and informative resource for the parents and families.
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ACTION
Looking at every experience through the eyes of a parent or loved one allowed us to see the site through a different lens. Copy was re-written to be less laden with medical terminology. Navigation was made simpler and more intuitive. Even the colors were brightened to reflect the optimism we all share in delivering world-class care.
RESULT
Our core site design remains in place today and the depth of content continues to be expanded, serving the families who visit and physicians who work at the hospital.
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