ABOUT
We partner with good companies to build great brands—the kind customers are passionate about. This happens when we consistently align marketing and operations to put them first.
JAMES RABDAU
CHRISTY WHITEHOUSE
JORDAN HOWE
Arcade is a nimble team with mega marketing experience. We've worked in nearly every aspect for some of the world's most recognizable brands.
JORDAN HOWE
Jordan has been an influential part of client marketing strategies for more than a decade. His management style, strategic thinking, financial discipline and creativity helped him oversee strategic advertising and marketing campaigns for clients including Microsoft, Sony, and Intermountain Healthcare. As a partner at The Summit Group, Jordan led account service, production and media teams across dozens of clients. Prior to that, Jordan worked at Ingram Micro in Santa Ana, CA., where he provided channel marketing expertise to Motorola, Nokia, AT&T and Verizon Wireless. Jordan holds a MBA from the University of Utah, and currently teaches Marketing at the David Eccles School of Business.
CHRISTY WHITEHOUSE
Talented and tenured leader with years of marketing and branding experience. Known for strong brand and marketing strategy, combined with goal-oriented planning and unique ability to break down complex problems into manageable and actionable steps. Christy has held a variety of roles both agency side as well as client side. For many years, she was a partner and digital lead in a medium sized agency, where she managed a team of subject matter experts in digital media buying, website development and SEO. As a partner in the company, she also participated in all branding and messaging development workshops for a variety of companies including Ragnar Relays, Kymeta, Jabil and AtlasRTX. In prior roles, she worked as a VP of Marketing for a myriad of companies in many industries including technology, healthcare, retail, and franchising, in addition to having run her own consulting firm.
JAMES RABDAU
James has worked as a creative director, writer, and designer at studios and agencies in Atlanta and Salt Lake City for clients including Coca-Cola, The Home Depot, Equifax, Intel, Ragnar Relays, Microsoft, T-Mobile, Subway, Amazon, Jabil, Intermountain Healthcare, and more. Comfortable as a leader, teacher, and hands-on contributor, he has extensive experience in brand development, identity design, video concept and direction, editorial, environmental, and package design. While James enjoys winning design awards, he loves helping brands find and tell their story. He has taught design at the Creative Circus in Atlanta, and currently teaches advertising design at The University of Utah.