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Keep was a small startup with a big idea: Radically improve how organizations manage their physical assets. We're talking anything from ATMs to storefronts to bridges. 
Image by David Martin
Keep company logo

ACTION

While our client was working offshore to develop their app, they came to us for almost everything else. We took them through a messaging workshop and naming process to build everything they would need to bring their brand to market.

mobile phone with the keep icon onscreen
Keep mobile icons

RESULTS

We created KEEP: The smartest way to way to monitor, maintain and ultimately protect your physical assets in the field. The brand and corresponding materials were designed to be smart, simple and non-intimidating. We wanted customers to feel like the technological leap forward was going to be an easy one. Even the explainer video kept things light.

keep styleguide 01
keep styleguide 02
keep styleguide 03
background image of a storage facility

PROJECT COMPONENTS

MESSAGE ARCHITECTURE
NAMING
LOGO
STYLEGUIDE
VIDEO
WEBSITE

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